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Data Science and Predictive Analytics
The new Data Science and Predictive Analytics major is taught in the Computer Science and Information Systems Department within the College of Business and Economics. UW-River Falls, located east of the Twin Cities, is the only school in the University of Wisconsin System to offer this course of study as an in-person, undergraduate degree.
Students majoring in Data Science and Predictive Analytics learn to collect, manage, interpret and analyze data in order to assist in making data-driven decisions for the benefit of a company or organization.
The program will involve coursework in areas such as machine learning, data visualization, data storage and statistics across the disciplines of computer science and information systems and math. Electives in accounting, finance, management, marketing and economics are also available to provide students with a comprehensive business education.
There is a growing need for individuals who have the skills to effectively collect and analyze data and to make informed, data-driven decisions. Jobs for data scientists, business intelligence analysts, data mining analysts and other data science professions have emerged across all industries that use data extensively, including government, business, healthcare, online commerce and more.
Upon completion of the four-year bachelor’s degree in Data Science and Predictive Analytics, students will possess an understanding of and skills involving:
- Big data and the challenges of capturing, storing and retrieving massive data;
- the application programming interface (API) ecosystem and data infrastructure that supports data acquisition, storage, retrieval and analysis;
- the foundations, frameworks and applications of the emerging field of data science; and
- the application of a data-based analytical approach to identify and solve problems.